Probably you already decided you want to take part in all this big CBD movement and you have great ideas for your business. But now, it’s time to contrast your idea against some reality. Do you think your business idea is potentially successful? You must answer these questions to determine that.

• Are your potential CBD oil products something people need?
• Who would your potential target be?
• How many companies are currently offering the same CBD oil products?
• Who needs them?
• What is the element that makes some companies stand out more than others?
• What would your business offer that would potentially be different as compared to other businesses?

To commercialize CBD products you have several options:

You can become a wholesale CBD Oil Distributor, which means you will purchase wholesale CBD products from one or several producers and manufacturers and become the distributor or supplier for smaller CBD businesses or retailers. To do this, you can either have a physical facility or can go as an online business.

You can also become a retailer, that is, you will buy bulk CBD products from the wholesalers and will individually sell them to customers for personal use. This is something you can do from a brick and mortar store on online. It’s a more personal way of becoming a CBD business because you will deal directly with the final user of the product.

And you can even have your own CBD brand, that is, if you buy white label CBD products or private label CBD products, you can rebrand them and commercialize them under your own name. You can sell your own brand as a wholesaler or as a retailer. The basic difference is that you will sell white label CBD products “as they are,” just put your brand on the label, while private label CBD will be a product created by a manufacturer exclusively to be commercialized by your brand.

5. Incorporate your CBD business

The next thing you will do to start your CBD business is deciding on the name of the business. Some people advise not including the words “cannabis” or CBD, due to the fact that CBD is not legal everywhere, so business names including CBD can cause unnecessary alarms in some places, especially in banks. So, you better avoid it if you can.

What is recommended, though, is to pick a name that is sticky and easy to remember, so people can keep it in mind ant it be the first name coming to mind when thinking about CBD business.

Once you incorporate your CBD business, you will receive an ID that is called EIN (Employer’s Identification Number) that will allow you to legally operate as a company, from the taxation point of view. Once you get it, you will go to the bank of your choice and open a business account. Experts recommend that, at first, you don’t mention your bank that you’re on the CBD business. Remember the name you chose won’t give you away. The problem is that many banks still consider all hemp-related businesses as “high-risk businesses”².

After setting up your bank account, you will need to set up a merchant account. A merchant account is like a bank³ account that enables businesses to accept different methods of payment, generally debit or credit cards. In a merchant account, there’s an agreement between a payee and an acquiring bank to settle the payment of every transaction. Sometimes, a payment processor⁴, an independent sales organization (ISO), or a member service provider (MSP) takes part in the merchant agreement. Whether a merchant deals directly with a bank or through a third-party collector, a merchant agreement binds the merchant to comply with the regulations of the credit and debit card associations.

Unfortunately, due to the very nature of the CBD industry and all the legal gray areas that exist regarding hemp products, only a few providers sign up CBD businesses on merchant accounts. Usually, transaction fees tend to be higher than average, and occasionally, there could be issues to cash the payments, due to fundholding. As the legal landscape is changing and evolving all the time for the CBD industry, so is the banking. Though it’s known that many banks have denied the service to CBD businesses unexpectedly, it’s also true that few providers are willing to serve the CBD industry⁵.

Last but not least, we have social media. Nowadays many businesses that are not on social media, virtually “doesn’t exist.” So make sure your CBD business name and logo are everywhere in the cyberworld. Social media platforms are per se a very good marketing tool for your business.

Be sure you’re at least in all these:

• Facebook
• Twitter
• Instagram
• YouTube
• Pinterest
• Reddit

Starting a CBD business, like any other business, is like a jigsaw puzzle. Once all the pieces are together, your CBD business will begin to prosper.